During my next 3D Value Networks chats I had the pleasure chatting with David Greenfeld, co-founder and CEO of Dreampops. It would become a very long post to outline all the valuable lessons our chat revealed, but if I could summarize 3 key takeaways from it, this would be it.
1. Hardest part is not getting onto the shelves, but flying off them and then staying in the assortment
2. Patience is a virtue. If you go too fast to retail and you have not built your following prior, you have a big chance of being dropped out and never to return again
3. Magic and the X-factor does not come from easy solutions