Holly chats to Gord Ray, Brand Development Lead at Instagram for Northern Europe, to find out how businesses are adapting to this new climate and the role Instagram is playing in enabling social change, with movements like Black Lives Matter finding their voice on the platform.
Gord also shares some invaluable tips for businesses looking to get the most out of Instagram; like whether to separate personal and business accounts, how to set up a shopping feed, the future of IGTV, and how to get that all important verified tick!
SME: SOS is a free resource to support and advise small businesses throughout this difficult time. Please share SME: SOS with any small businesses you know, so we can reach and help as many as possible! Join me everyday on Instagram to access SME: SOS resources and community, please head to @hollytucker for all the latest information and follow the conversation with #SMESOS