Gucci stated in 2020 that they are committed to wildlife conservation. Yet this Gucci commercial features a Blue Macaw. Promoting parrots as pets increases demand and is a danger to their survival.
Every year, thousands of parrots and Macaws are illegally trapped and sold into the pet trade. More than 60% do not survive. Parrots are the most endangered group of birds on Earth. Half of all Macaw species are at risk of extinction, two are already extinct.
As pets in captivity, they often engage in self-mutilation, home destruction or bullying of people or other pets. They need the wild open spaces to forage and socialize with others. Or, in the words of Iggy Pop: I’m a Wild One!
Discourage the association of parrots as pets. Reduce the demand. Protect parrots from the pet trade. They should NOT be featured in a commercial. Gucci, please.