4C’s Aaron Goldman on the Importance of Being Authentic in Your Marketing

In this episode, Viji chats with 4C’s CMO Aaron Goldman. Aaron shares wisdom on the best media channels for engagement right now, strategies he’s going to take with him that he learned from the COVID-19 crisis, and what he’d do if he got one do-over in his life. Oh, and he also closes out the episode with a freestyle rap — and we wish there was a mic for him to drop.